
VANILLA SHAKE
A vibrant live music show at ARETHA, created with DXBGOSSIP, blending performance, visuals, and atmosphere into a bold, high-energy nightlife experience.
Industry
Aretha, Palm Jumeirah Mall
Services
Show Creation
Timeline
5 Weeks
Year
2025
About Client
Created in collaboration with GOSSIP DXB and Rikas Group's ARETHA, Vanilla Shake was born from a shared ambition to deliver something truly unexpected. Known for setting high standards in entertainment and hospitality, the client trusted us to develop an original concept capable of matching the energy, quality, and theatrical spirit of one of Dubai's most vibrant venues.
Project Goals
The objective was to create a one-of-a-kind comedy music experience unlike anything currently seen in Dubai. A delirious blend of humor, live performance, and larger-than-life characters, designed to surprise audiences, spark conversations, and showcase a cast of charismatic performers whose talent could seamlessly move between comedy, music, and pure absurdity.

VANILLA SHAKE
A vibrant live music show at ARETHA, created with DXBGOSSIP, blending performance, visuals, and atmosphere into a bold, high-energy nightlife experience.
Industry
Aretha, Palm Jumeirah Mall
Services
Show Creation
Timeline
5 Weeks
Year
2025
About Client
Created in collaboration with GOSSIP DXB and Rikas Group's ARETHA, Vanilla Shake was born from a shared ambition to deliver something truly unexpected. Known for setting high standards in entertainment and hospitality, the client trusted us to develop an original concept capable of matching the energy, quality, and theatrical spirit of one of Dubai's most vibrant venues.
Project Goals
The objective was to create a one-of-a-kind comedy music experience unlike anything currently seen in Dubai. A delirious blend of humor, live performance, and larger-than-life characters, designed to surprise audiences, spark conversations, and showcase a cast of charismatic performers whose talent could seamlessly move between comedy, music, and pure absurdity.

VANILLA SHAKE
A vibrant live music show at ARETHA, created with DXBGOSSIP, blending performance, visuals, and atmosphere into a bold, high-energy nightlife experience.
Industry
Aretha, Palm Jumeirah Mall
Services
Show Creation
Timeline
5 Weeks
Year
2025
About Client
Created in collaboration with GOSSIP DXB and Rikas Group's ARETHA, Vanilla Shake was born from a shared ambition to deliver something truly unexpected. Known for setting high standards in entertainment and hospitality, the client trusted us to develop an original concept capable of matching the energy, quality, and theatrical spirit of one of Dubai's most vibrant venues.
Project Goals
The objective was to create a one-of-a-kind comedy music experience unlike anything currently seen in Dubai. A delirious blend of humor, live performance, and larger-than-life characters, designed to surprise audiences, spark conversations, and showcase a cast of charismatic performers whose talent could seamlessly move between comedy, music, and pure absurdity.

Our Approach
While the initial request was inspired by the aesthetics of a classic 70s/80s band, we took the concept somewhere far less predictable. We created a fictional lip-sync band that blurred the lines between theatre, comedy, and concert performance. Through exaggerated characters, unexpected interactions, and carefully choreographed chaos, the show constantly challenged the audience to question whether they were witnessing complete madness or unexpected brilliance.
Our Approach
While the initial request was inspired by the aesthetics of a classic 70s/80s band, we took the concept somewhere far less predictable. We created a fictional lip-sync band that blurred the lines between theatre, comedy, and concert performance. Through exaggerated characters, unexpected interactions, and carefully choreographed chaos, the show constantly challenged the audience to question whether they were witnessing complete madness or unexpected brilliance.


